AGL Product/Landing page

While designing the whole new signup experience, it became clear that a product page is crucial to the flow. It helps to facilitate all the information an energy plan includes while keep the energy plans page clean and easy to compare. It provides information in depth for customers that seek to explore the details themselves to form a judgement on what energy plan is best for them.

Sales experience flow

After card sorting activity with 10 participants, It was quite clear that below contents are the most desired to be seen on an energy product page which empower the customer to make a better choice.

UI iterations