NAOMI SONG
punters-logo.png

Punters Club

Punters Club

UX Research  |  User Testing  |  UX Design  |  UI Design


Background & Problem

Punters Club is a industry leading and innovative product which completely changed the way of betting and social. It was designed to enable punters to team-up, share tips, contribute and socialise with each other through desktop and mobile. Check out the full website: www.sportsbet.com.au/puntersclub/

The problems I was solving are allow club admin change betting rules and allow club members to link and prioritise different payment methods.

 
 

Research

  • Facilitated workshops with product and customer service team to ideate potential solutions

  • Market research

  • Affinity mapping 

  • Designed user flow & sketches

  • User testing with wireframes

 

User Flow

UI Design

 
punters.png
 

Project Achievements

  • Customers can control their contribution to the club and how to use their club winnings

  • Customers will never miss a contribution for the next betting round

  • More bets placed using club winnings

  • Decrease number of phone calls