AGL Fundamental Rules of Experience Design
What's the problem?
The design team have tried to align and keep things consistent however we have found this challenging for many reasons –
Multiple technology platforms.
Products at different stages in their lifecycle – balance between not limiting new work simply to be consistent, and not over reworking and over investing in existing applications.
Ambiguity and different takes on digital brand application.
Limited existing guidelines and visibility that are not fit all purposes and channels.
Resulting inconsistency with brand guidelines and not easily applied to all digital products and services.
Goals
Align components to the Strategic Mobile App - latest product in market
Recommendations on patterns and UI
Provide guidance and clarity on existing components
Single source of truth documentation
What have the team and I achieved?
Meet FRED! Yes, FRED ( Fundamental Rules of Experience Design) is our guide for designing engaging, customer centric experiences. It’s a framework to inspire designers, empowers the team to push the boundaries of design while being efficient and consistent.
